Email Marketing Expert

Job Description

📧 Job Title: Email Marketing Expert (AI Tools & Automation)

🚀 About the Role

We’re looking for an innovative and data-driven Email Marketing Expert who knows how to leverage AI tools and automation platforms to create high-performing email campaigns. You’ll be responsible for developing strategies that engage, convert, and retain customers through personalized, intelligent, and automated email journeys. If you love blending creativity with technology — this role is for you! 💡

🎯 Key Responsibilities

• ✉️ Plan, design, and execute email marketing campaigns across multiple segments and audiences.
• 🤖 Utilize AI-powered tools (ChatGPT, Jasper, Copy.ai, HubSpot AI, etc.) to generate optimized content, subject lines, and workflows.
• ⚙️ Build and manage email automation sequences, triggers, and drip campaigns to maximize engagement.
• 📊 Monitor and analyze campaign performance metrics (open rates, CTR, conversions, unsubscribe rates).
• 🧠 Conduct A/B testing on templates, CTAs, and copy to improve results continuously.
• 🎨 Collaborate with design and content teams to produce visually appealing and responsive email templates.
• 💬 Segment and personalize communication based on user behavior, preferences, and lifecycle stage.
• 📈 Implement data-driven strategies to improve deliverability, engagement, and ROI.
• 🔍 Stay updated on AI innovations and best practices in digital and email marketing.

💡 Skills & Experience Required

• 🎓 Bachelor’s degree in Marketing, Communications, or related field (preferred).
• 💼 2+ years of hands-on experience in email marketing or CRM automation.
• ⚙️ Proficiency in email marketing platforms (HubSpot, Mailchimp, ActiveCampaign, Klaviyo, Brevo, or similar).
• 🤖 Familiarity with AI-driven content tools (ChatGPT, Jasper, Copy.ai) and AI automation tools (Zapier, Make, or Bitflows).
• 🧩 Strong understanding of segmentation, lead nurturing, and lifecycle marketing.
• 📊 Data-focused mindset with the ability to analyze metrics and optimize for performance.
• ✍️ Excellent copywriting and storytelling skills tailored for conversion-driven campaigns.
• 💬 Knowledge of A/B testing, personalization tactics, and email deliverability optimization.
• 🌍 Experience in SaaS, tech, or B2B industries is a plus.

💰 What We Offer

• Competitive salary + performance bonuses 💵
• Remote or hybrid work flexibility 🌍
• Access to premium AI and automation tools 🤖
• Professional development & growth opportunities 📈
• A creative, collaborative, and forward-thinking team environment 💬