MarTech & Adtech Expert

Project Description

📈💻 MarTech & AdTech Expert

🌐 Overview

We are seeking a MarTech & AdTech Expert to design, implement, and optimize marketing technology and advertising automation systems. The goal is to enhance marketing performance, track campaigns, and leverage data-driven strategies across digital channels for maximum ROI.

This mission focuses on integrating technology stacks, automating campaigns, and optimizing analytics workflows to drive measurable business growth.

🎯 Main Objective / Task

• Audit and optimize existing marketing and advertising technology stack (MarTech & AdTech).
• Implement automation workflows for email marketing, CRM, ad campaigns, and customer journeys.
• Integrate AI-powered tools for content generation, ad targeting, and campaign optimization.
• Track and analyze campaign performance using analytics platforms.
• Recommend and deploy data-driven strategies to improve customer acquisition, retention, and engagement.
• Collaborate with marketing and sales teams to align tech solutions with business objectives.

🧩 Skills Required

• 💻 MarTech Tools: HubSpot, Salesforce, Marketo, ActiveCampaign
• 📊 AdTech Platforms: Google Ads, Meta Ads, DV360, programmatic advertising tools
• 🤖 AI Tools for Marketing: ChatGPT, Jasper, Midjourney, Runway ML
• ⚙️ Marketing Automation & Integration: Zapier, n8n, Make, Bitflows
• 📈 Analytics & Data: Google Analytics, GA4, Looker Studio, Power BI
• 💡 Campaign Strategy: Omnichannel marketing, lead nurturing, customer journey mapping
• 🎯 Problem Solving & Optimization: Ability to identify bottlenecks and implement scalable solutions

💼 Deliverables

• Comprehensive audit report of MarTech & AdTech stack
• Optimized automated workflows for campaigns and lead nurturing
• AI-powered ad targeting and content generation strategies
• Dashboard and analytics setup for real-time campaign monitoring
• Recommendations for scaling marketing technology and ROI

💡 Outcome

A fully optimized MarTech & AdTech system that automates campaigns, improves targeting, enhances customer engagement, and drives measurable business growth.

🚀 Ideal Candidate

A data-driven marketing technologist with expertise in automation, AI, analytics, and ad platforms, capable of designing and executing scalable marketing solutions that deliver measurable results.