About Freelancer
I’m Mr Neil P. McBride, a tech-focused professional working at the intersection of AI, social media, data analytics, IT, and cybersecurity. My work centres on helping organisations and digital platforms operate more efficiently, intelligently, and securely by applying modern technologies in practical, real-world ways. I’m particularly interested in how AI and data can enhance decision-making while maintaining strong technical and security foundations.
I use AI-driven tools and data insights to optimise digital platforms, improve content performance, and automate workflows that reduce manual effort and increase consistency. Through data analytics, I identify trends, measure performance, and translate complex information into actionable insights that support strategic and operational decisions. My experience with social media systems allows me to understand both the technical and analytical sides of digital engagement, growth, and platform performance.
Alongside this, I bring a strong IT and cybersecurity mindset to everything I do. I understand the importance of system reliability, secure configurations, access control, and risk awareness in today’s connected environments. Rather than treating security as an afterthought, I integrate cybersecurity best practices into everyday workflows, ensuring that innovation, automation, and digital growth are built on a secure and resilient foundation.
Overall, my approach combines analytical thinking, technical expertise, and practical execution. I’m comfortable bridging the gap between technical systems and business objectives, ensuring that technology is not only effective but also secure, scalable, and sustainable. I’m driven by continuous learning and enjoy working in environments where technology, data, and security come together to create high-impact digital solutions.
Awards
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2025-2026
Level 2 Certificate in Principles of Business Administration
Obtained a recognised qualification in Business Administration, covering a broad range of essential administrative and operational skills. Developed strong competence in office procedures, including document management, record keeping, scheduling, and the effective handling of confidential information. Gained experience in professional communication, both written and verbal, supporting clear coordination with colleagues, clients, and stakeholders.
The qualification also strengthened my organisational and time-management skills, enabling me to prioritise tasks, meet deadlines, and support efficient day-to-day business operations. Through practical and theoretical learning, I developed an understanding of how administrative functions contribute to overall business performance, compliance, and service quality, providing a solid foundation for supporting teams and organisational objectives.
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2025/2026
TQUK Level 2 Certificate in Principles of Customer Service (FO)
Achieved a recognised qualification in Customer Service, demonstrating a solid understanding of core customer service principles and best practices. Developed strong skills in effective communication, including active listening, clear verbal and written responses, and adapting communication styles to meet the needs of diverse customers.
Gained experience in handling customer enquiries, issues, and complaints in a professional and empathetic manner, ensuring concerns are addressed efficiently and resolved to a high standard. Learned how to manage challenging situations calmly, maintain a positive customer experience, and uphold organisational policies and service standards.
The qualification also reinforced the importance of customer satisfaction and loyalty, emphasising building positive relationships, delivering consistent service, and fostering a customer-focused culture. This training provided a strong foundation for working in customer-facing, administrative, and support roles where service quality and professionalism are essential.
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2006
Google Cybersecurity Professional Certificate
Learned essential cybersecurity skills focused on protecting digital systems, networks, and sensitive data from modern security threats. The course provided a strong introduction to cybersecurity fundamentals, including threat identification, vulnerability awareness, and basic defensive strategies used in real-world environments.
Covered key areas such as threat detection and analysis, risk management, network security principles, and incident response procedures. Gained practical insight into how cyber threats are identified, assessed, and mitigated, as well as the importance of maintaining confidentiality, integrity, and availability of information systems.
Through hands-on practice and scenario-based learning, developed an understanding of how security tools, policies, and best practices are applied in operational settings. The course also emphasised security awareness, safe system usage, and compliance with organisational standards. This training is ideal for beginners and provides a solid foundation for progressing into entry-level cybersecurity roles or further technical study in information security.
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2025/2026
Google Digital Marketing & E-commerce Professional Certificate
Completed a comprehensive program in digital marketing and e-commerce, covering a wide range of strategies used to build, promote, and grow online businesses. Gained a strong understanding of how digital channels work together to drive brand awareness, customer engagement, and conversions across competitive online environments.
Developed practical expertise in search engine optimisation (SEO), including keyword research, on-page optimisation, content strategy, and performance tracking to improve search visibility and organic traffic. Built skills in social media marketing, focusing on audience targeting, content planning, platform analytics, and campaign optimisation to increase reach and engagement.
The program also covered email marketing and online advertising, with hands-on experience creating, managing, and analysing campaigns using tools such as Google Ads. Learned how to design data-driven campaigns, monitor key performance indicators, and optimise budgets for maximum return on investment. In addition, gained experience working with e-commerce platforms, supporting product management, customer journeys, and conversion optimisation. This training enabled me to execute effective digital campaigns and contribute directly to online business growth and performance.
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2026
Google Data Analytics Professional Certificate
Completed a comprehensive program in data analytics, covering the fundamental concepts and techniques required to work effectively with data. Developed a strong understanding of the data analysis lifecycle, from data collection and preparation through to analysis, interpretation, and presentation of findings.
Built practical expertise in cleaning, organising, and transforming data to ensure accuracy, consistency, and reliability. Worked extensively with tools such as spreadsheets for data manipulation and analysis, SQL for querying and managing structured datasets, and data visualisation software to create clear, meaningful dashboards and reports. Learned how to identify trends, patterns, and anomalies that support informed decision-making.
Gained hands-on experience through real-world projects, applying analytical methods to solve problems, answer business questions, and communicate insights effectively to both technical and non-technical audiences. The program strengthened my analytical thinking, attention to detail, and problem-solving skills, while preparing me for entry-level data analyst roles and further progression in data-driven and technology-focused careers.
