SaaS Appointment Setting
Project Description
📅💼 SaaS Appointment Setter
🌐 Overview
We are seeking an experienced SaaS Appointment Setter to drive qualified meetings with potential clients for our SaaS offerings. The goal is to schedule high-quality appointments with decision-makers, ensuring a steady flow of sales opportunities for our business development team.
This project focuses on researching prospects, personalized outreach, and calendar management to maximize conversion rates.
🎯 Main Objective / Task
- Identify and qualify prospective SaaS clients based on ICP (Ideal Customer Profile).
- Conduct outbound outreach via email, LinkedIn, phone calls, or other channels.
- Schedule appointments and demos directly into the sales team’s calendar.
- Maintain accurate CRM records for all interactions and follow-ups.
- Collaborate with the sales team to optimize messaging and targeting strategies.
- Provide weekly reporting on outreach, appointments set, and conversion metrics.
🧩 Skills Required
- 🔍 Prospecting & Lead Qualification: LinkedIn Sales Navigator, Apollo.io, or ZoomInfo
- 💻 CRM Tools: HubSpot, Salesforce, Pipedrive, or Zoho
- ✉️ Email & Messaging: Cold email, LinkedIn outreach, follow-up sequences
- 📞 Communication Skills: Professional and persuasive in calls and messages
- 📊 Reporting & Analytics: Track KPIs and optimize outreach strategies
- 🎯 B2B SaaS Knowledge: Understanding SaaS sales cycles and decision-makers
- 🤖 Automation (Optional): Using tools like Lemlist, n8n, or Make for workflow efficiency
💼 Deliverables
- Verified prospect list aligned with ICP
- Scheduled appointments and demos in the sales team calendar
- CRM updates with all interactions
- Weekly report of performance metrics
🕒 Mission Duration
4–6 weeks (depending on target segment size and campaign frequency)
💡 Outcome
A reliable appointment setting system that ensures a steady pipeline of qualified leads, reduces the sales team’s outreach burden, and accelerates SaaS client acquisition.
🚀 Ideal Candidate
A proactive B2B appointment setter with strong communication skills, SaaS knowledge, and experience booking high-quality meetings with decision-makers.